Lee Hathaway

A new online presence for one of the country's leading magical performers.

Client
Lee Hathaway
Agency
438 Marketing
Completed
2015
Website
http://leehathawaymagic.com/

An elite member of The Magic Circle - the hallowed, enigmatic guild of the world's magical society - Lee Hathaway is an award-winning magician who has performed for over seven million people across the world and one of a select few who have succeeded in fooling legendary illusionists Penn & Teller on their namesake TV show.

Services
UX/UI Design
Front-End Development
Technologies
Sketch
Wordpress

Behind the curtain

Lee's original site hailed back to the primitive days of the web, lacking any optimisation for mobile devices and heavily reliant on aging technologies such as Flash. Most crucially, however, was the conspicuous lack of Content Management System (CMS) integration, which would have allowed Lee to make most routine edits himself without the intervention of a developer.

Using the Wordpress CMS (at the client's request) on the back-end, I built a custom 'theme' that allows pages to be created & edited at will - fully optimised for mobile devices and compliant with W3C standards.

The new site features two prominent call-to-actions to the enquiry form.

Just like magic

The new site is powered by the Bootstrap CSS framework, allowing for first-class mobile optimisation; each page scales down perfectly on handheld devices.

The new site is optimised for mobile devices.